Surprisingly, what we expected at Correct Color when we first started was that graphic designers would be the ultimate color geeks. We figured that at every graphic design firm, everyone would just watch breathlessly as color was created and manipulated and transformed behind the scenes.

Boy, were we ever wrong. There may be such a graphic designer out there somewhere, but we haven't met them yet.

What we found instead is that graphic designers tend to be artists, first and foremost. "I just want to spec this color and have it be that color all the way through. Is that so hard? I don't give a damn how it happens. I just want it to happen."

Well fair enough.

If you're a graphic designer the color issues you probably deal with are: Getting images or artwork from photographers or clients and keeping the color consistent with what the originator expected it to be; getting files from one application to another and maintaining color information in those files; seeing on your monitor what you print as well as what your client sees; creating intermediate proofs that don't give either you or your clients a wrong impression of final color. Those are issues with which you probably contend during the creative process.

Then there are the whole set come with sending your creations to print: What format to send to the printer; what color space to use; how to speak color language to the vendor so that your contract proofs look like what you created and saw on your screen, and then to make sure that you're bulletproof if they don't.

Now again, we've come to understand here at Correct Color that you probably hate all this stuff, don't want to talk about it and just want it to work.

Well we can't quite make it that easy. But we can come close.

And work, it will.

Guaranteed.